> Back to articles

Michelin Aircraft Tyre and Sofema strengthen their partnership

December 2018, Sofema directed by Guillaume Giscard d’Estaing, and Michelin Aircraft Tyre by Frank Moreau renewed their strong partnership signing a new distributor contract.

The New Distribution Agreement ensures stronger ties between the two organizations and a commitment to provide the highest levels of service to both current and future customers of the Michelin Aircraft Tyre brand. Sofema sold worldwide more than 20.000 tyres the first signature of the partnership with Michelin, in 2014. As a result, Sofema shown to Michelin Aircraft Tyre they were trustable, by being a player in the promotion and distribution of tyres in the military aviation segment.

The main objectives, both for Sofema and Michelin Aircraft Tyre, are to offer a solid support solution to our clients such as the Airforce(s), whom have very specific and different requirements from an area to an other. Both need to stay sharp, on the edge facing what do the Michelin’s competitors, meaning the two companies can share crucial information about the market.

Based on those synergies and the success of the collaboration for several years, both find in each other a true partner, Michelin sits down its footprint in military domain and Sofema grows sell and offer the best support to demanding customers.