With MICHELIN 4R, the Group has developed a winning strategy that respects the environment.
The winning 4Rs
With the prospect of more than 2 billion vehicles in circulation by 2050, mobility must become safer, cleaner, more efficient, and more pleasant.
Michelin has developed a number of solutions, including the 4R strategy: Reduce, Reuse, Recycle, and Renew for an ecologically-viable circular economy that consumes less carbon, energy, and natural resources.
In concrete terms, the 4R solution means:
- Reducing CO2 consumption with lighter MICHELIN tires, which last longer and save fuel.
- Reusing by repairing, regrooving, and retreading tires to make them last longer.
- Recycling and recovering used tires.
- Renewing by using renewable raw materials such as natural rubber, biosourced isoprene and butadiene, and natural oils and resins, etc